The brief
Growth targets assumed two more SDR seats, but both open roles had been unfilled for months — and the existing team was spending most of its week on list building, enrichment and first-draft emails rather than conversations.
The brief was blunt: produce more qualified pipeline than four SDRs would, without hiring, and without the spray-and-pray outreach that had already burned one domain's reputation the year before.
What we built
- A four-agent pipeline — sourcing, enrichment, drafting, reporting — researching 4,200+ prospects a quarter
- Sourcing agent building weekly prospect lists from firmographic and trigger-event criteria
- Enrichment and verification layer — every contact validated before it enters the sequence
- Per-prospect research summary and a personalised first-touch draft, reviewed before send
- Deliverability guardrails: volume ramping, domain rotation and reply-based throttling
- CRM handoff with full attribution — replies land with the rep, warm and documented
- Weekly pipeline report: list → contact → reply → meeting conversion at every step
Results
- Qualified-list output up 5× with verification standards the manual process never met
- 31 hours of weekly research and drafting removed from the existing team
- Both open SDR roles closed unfilled — the engine covers that layer of the funnel
- Meetings booked per month up 2.4× within the first quarter
- 16,800+ prospects researched and verified per year without a single manual list build
“Two of our SDR seats were open when we started. We never filled them — the engine does that layer now, and the reps we do have close more because every conversation starts warm.”